Mark your calendars for Sunday of Labor Day Weekend August 31, 2025. Join us for a fun afternoon of entertainment, shopping, eating, and relaxation under the trees on the eastern shore of the Mississippi River. Held at the Alma Beach and Recreation Area on the Great River Road, nestled between majestic bluffs and the Mississippi River, the festival is free and open to the public. Parking is available on site. Artist and food booths will once again dot the riverside park. Craft activities will entertain children, along with the beach and playground equipment.